Here’s a picture of the “Oops!” button some people wore Monday night at the council meeting.
Councilman Bob Jaffe adjusted his calculations after feedback from the Missoula Parking Commission. He said an error overstated proposed revenue by $13,000, but it looks like the revenue still would be higher than any scenario proposed by the parking commission.
Of course, that’s if the “behavior modification” he’s predicting is accurate, and Jaffe said his calculator doesn’t take every factor into account.
Parking commission director Anne Guest is convinced a drop in tickets is certain, so the revenue he’s predicting is inflated. And she points to Iowa City, Iowa, which saw a 27 percent plunge in revenue the year it tried an “oops” ticket.
Scott Sproull, of Hide & Sole, has been leading the “Oops” charge, and he sent a note to the Missoula City Council about why he believes it will work. His comments are posted in full at the end of this post, but here’s one of his myth busters:
MYTH BUSTER #1: A CUSTOMER GETTING A $2 FIRST PARKING TICKET WILL REACT JUST LIKE THEY WERE GETTING A FREE OOPS WAIVER, AND A $2 FIRST TICKET IS A GOOD COMPROMISE
This is what you would say if you were a Banker, an Accountant or a Bean-Counter who has little empathy or understanding of a Customer’s Psychological Shopping Behaviors. Very simply put… Human Beings prefer Rewards over Penalty’s and will more often than not take the path of least resistance and reward (free parking)… rather than high resistance and penalties (fines).
Councilman Jason Wiener said his goal is for the Public Works Committee to vote on a recommendation today. The meeting starts at 1:20 p.m. in Council Chambers. Here’s the story about the pitch from the parking commission.
On the parking topic, I saw this report, “Europe’s Parking U Turn,” come across Twitter today, and there’s some interesting stats and pictures. It’s from the Institute of Transportation and Development Policy.
Per the report, Paris has taken out 4,000 on-street spaces, a move that translates into parking for 20,000 public rental bicycles. C’est bien? Ou c’est horrible? (I’m not sure if that’s correct, but it’s at least close.)
The number of free parking spots are shrinking fast there. The report shows one picture of a “Play Street,” but it looks super boring compared with Sunday Streets Missoula. More on that idea another time.
Also, below are Sproull’s comments in full. And not a peep about the fancy Danskos in his store. Oh well. (Sproull certainly rattles some cages, but even if you disagree with the guy, you’ve gotta admit it’s pretty awesome he cares so much about downtown Missoula he’s written this massive missive. And many, many others. About parking!)